HALL- ENCODING & DECODING:

Encoding process occurs during the phase of media production whereas 'decoding' is what audiences do during consumption.
Encoding is guided by a professional code in  which media producers follow certain procedures in order to comply with regulations and uphold standards of economic status quo.

However, the phase of audience decoding doesn't necessarily accept what is encoded in media representations, leaving three different types of decoding.

ENCODING and DECODING: Simply is what the audience reads/makes sense of; from the text/film.